Michael Kayhan, Steven Mayo, Shervin Farhadi,
Mark DeWitt, Allen Madanipour
Michael Kayhan: He is the architect of our customer survey system, graduate of Stanford University, and a faculty
member at a local university in California. He has directed or participated in our customer feedback and analysis
projects for the Telephone Company, Intel Corp., Santa Clara Transportation, AXT, Inc., SteelEye and many other
smaller firms in the U.S. In addition, he has supervised his MBA students to bring and carry out actual work related
projects as part of their MBA program. Studies included customer survey projects for Cisco, HP, Juniper Networks,
Washington Mutual, Boston Scientific, and Kaiser Permanente. Tasks included working with marketing, product
management, sales, public relation, and IT groups to identify/confirm target audience, review and collect data from
in-house as well as outside sources, run focus groups and design questionnaires, cleaning, organizing and setting up
large databases, quantitative and qualitative evaluation of the recommendations before full implementation, and
comprehensive reporting to managers as well as executives. In addition, he has reviewed analysts' reports and
communicated with them for financial and investment research studies.
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Steven Mayo: Steven has been a student of mine during his MBA program. He has over 20 years of experience
designing business systems, computer programming , supervising and project management. His experience includes
a variety of computer programming languages such as SAS, Excel, Cobol, CICS, SQL, Java and Java Scripts. He is
also an expert in many database languages such as Sybase, IBM DB2, and SQL. He has directed and participated in
consulting assignments for Kaiser Permanente, Charles Schwab, Bank of America, Parker Hannifan Manufacturing,
Star Manufacturing and Wells Fargo Bank. He received his Bachelor of Science degree in Computer Science from
Central State University.
Shervin Farhadi: Shervin has a long career in high technology sector, and has held senior management roles at
companies like Cisco Systems, IBM & DEC. He received his Bachelor of Science degree in Industrial Engineering,
and Master’s degree in Operations Research from Northeastern University.
Through his career he has managed highly complicated projected in data sourcing and analysis, supervising
computer programmers and serving as a liaison between client and team members. He has collected survey data and
interview responses via different processes. He has performed quantitative data analysis including a variety of
descriptive and inferential statistics such as frequency distributions, descriptive tables, probability analysis, test of
hypothesis, ANOVA, correlation and regression analysis. He has presented his studies at various symposiums and
leadership conferences such as ASI, Productivity and Taguchi.
Mark DeWitt: Mark is responsible for phone surveys, data entry and initial computer programming for our
projects. His primary work is supervising phone survey operation, converting and entering responses from surveys
into the appropriate computer programs, and generating tables, graphs and computer reports. His technical
knowledge includes Excel, Microsoft Office, and statistical software packages. He has worked with a variety of
telephone data collection systems such as Interactive Voice Response (IVR) and Automatic Call Distribution (ACD)
systems.
Previously, he worked for California State Automobile Association, and was involved with their ongoing customer
satisfaction surveys. In addition to work experience, Mark has attended my classes during his Undergraduate
studies, and is quite familiar with my customer survey system.
Allen Madanipour: Allen is responsible for all our web related designs. In regard to our customer survey projects,
he sets up our customer survey questionnaires on our clients’ servers. His work includes, designing the landing
page, email invitations and data conversion. Depending on the amount of data that needs to be imported from
surveys to statistical software, he could either design a manual procedure, if we have small number of responses, or
an automated system, designed for large number of respondents. Allen holds a Master's degree in Computer Science
from Penn State University, and has worked as a software designer. He is a Microsoft certified partner.