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| | | 1 | | Customer Survey Menu A great survey starts with selecting the one which serves your purpose. Our team works with your marketing, product management, sales and PR people to guide them through our survey menu. You have the flexibility of selecting a variety of surveys. We will also work with you to finalize the topics and issues that are relevant to your survey. - Survey Purpose & Design
- Topics and Issues
| | 2 | | Survey Instrument (Questionnaire)
Designing a systematic questionnaire is the foundation of a great survey.
In cooperation with your people, we use our proprietary
customer choice process to design your block questionnaire. - Confirm Target Audience (consumer, decision maker)
- Ranking Procedures (1st tier customer, 2nd tier, etc.)
- Sample Design
- Focus Group
- Block Design Questionnaire
| | 3 | | Administering the Survey Depending on your objectives, budget and time constraints, we will work with you to carry out the survey. - Online Surveys
- Mail Survey
- Telephone Survey
- Personal Interviews
| | 4 | | Analysis & Feedback
Our block designed questionnaire, allows us to analyze each section
separately, assign scores to each topic, rank your important issues, and
provide actionable recommendations. As a stand alone service, we can
also analyze your existing database. - Coding the returned responses
- Graphs, charts, tables, summary and
analysis of all comments
- Ranking of all topics & recommendations
- Estimated ROI before full implementation
- Basic or advanced analysis of your existing data.
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