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 If you’re like many executives in the US, your marketing, product management, sales and public relation group faces

 many of the following dilemmas:

 

  • Identify / Update customer profile and target audience using data collection.
  • Develop / refine databases for marketing analysis.      
  • Identify / update opportunities to increase sales and profit.
  • Determine customers’ needs, wants and behavior to improve existing products.
  • Plan new introductions and its impact on forecasted sales and profits.
  • Evaluate existing products and pricing structures, and compare to industry data.
  • Survey lost prospects and determine why customers are leaving.
  • Develop comprehensive marketing campaigns to improve sales, using available channels.
  • Conduct a before/after statistical analysis to evaluate the new programs

      implementations.

  • Develop quantitative tools and techniques to measure the correlation

      between recommendations / new introductions and sales, to forecast

      profits, and return on investment.

 

  For this difficult and challenging marketing environment, we have developed a comprehensive

  customer feedback & analysis process to answer many of your dilemmas.
 

Customer Survey Menu

 What would you like to find out about your

 customer (Decision maker, consumer,

 influencer or end user)?  In general customer

 surveys are carried out for a variety of

 reasons ranging from evaluating your value

 proposition and general industry trends,

 measuring satisfaction, loyalty and finding

 at risk customers, determining why they

 purchased and what are the importance

 ratings of their "hot buttons", their current

 and future plans, measuring likelihood of

 purchasing new products and services, and

 their profile.

 What makes us unique is giving you the

 option to select from our survey menu,

 picking the module(s) that best fits your

 needs, and using our proprietary

 customer choice process to design your   

 questionnaire.

 

 

 

Survey Instrument (Questionnaire)

We sit down with you and design the survey instrument, your questionnaire,
to match your specific needs.  Our unique design process allows us to allocate each section of the questionnaire to one of your specific needs.  For example, one block of the questionnaire is representing
your value proposition and general industry trend, another block includes satisfaction topics, and other sections cover attribute scales for your services/products, importance ratings of available features, customer reported current and future plans, new product/service offerings, customer profile, and open-ended comments respectively. (More..) 

Data Analysis

Our systematic block design allows us to analyze each section of the questionnaire separately and assign scores to your important issues. 

We will determine whether your clients are seeing you the way you want them to see you, develop measures of customer satisfaction and loyalty, issues causing customer attrition and at risk customers, determine why they purchased and what are their criteria to buy, assess future service/product opportunities, and update their profiles and/or business practices.    

We use quantitative scales to convert responses to numbers.  This enables us to avoid guesswork in evaluating your customer's responses.  We also rely on some open-ended comments for qualitative evaluations. (More..)