Publicly Traded Semiconductor Company:
Previously during their annual global customer satisfaction surveys, our client
had a very low participation rate, and therefore no actionable recommendations
were found. In cooperation with their marketing, sales and IT departments, we
identified all the important topics, developed a block designed questionnaire,
developed email invitations and follow up procedures, reviewed their
global customer list, identified first and second tier customers, and carried out
their on line global customer satisfaction survey. We had more than 50 percent
response rate. We analyzed the return responses, identified measures of loyalty
and satisfaction, highly ranked issues from the view point of customers, at risk
customers, and recommendations on how to take corrective actions.
Leading Provider of Business Continuity Solutions:
Marketing, product management and PR departments were concerned
about different issues. The customer survey focused on how they are
perceived as a vendor, why customer purchased their products and
who were the competitors, what are the "hot buttons" and what are their
current and future deployment plans, how likely they are to purchase
upcoming products and services, customer satisfaction issues, and
customer profile. In cooperation with all three departments, we applied
our customer choice process and developed a comprehensive block
designed questionnaire. We reviewed their customer list, developed
email invitations and follow up procedures, and in cooperation with their
marketing department carried out an in-house on line survey. Upon
analysis of the returned questionnaires, we identified the highest
and lowest ranking satisfaction issues, highest ranking
"hot buttons" (for their bi-annual PR campaigns), customers'
current and future business plans, applications and infrastructures,
measured the likelihood of future purchases of new product and
service offerings, and a comprehensive customer profile.
Public Transportation Company:
Our client was concerned about low ridership and loss of revenue. They
wanted to better understand their customers' needs. In cooperation with
their marketing and public relations we identified their target audience,
ran a focus group of a few customers to confirm the important issues
from their point of view, developed a block designed questionnaires using
our customer choice process, designed cover letter and follow up
procedures, and carried a self administered mail survey. We analyzed
the responses, ranked the issues and identified several important customer
needs.
Telecommunication Company:
Marketing and IT departments had already collected their information, and
had organized their customer database. They wanted to analyze their
customers' profile in order to clone their best customers. We reviewed their
in-house database, carried out some basic as well as advanced
statistical analysis techniques, developed a segmentation model and prepared
a final report with recommendations on how to promote to prospects.