About Us

  Most companies would like to hear their customer feedback once or twice a year.  They use this valuable  

  information to establish principal objectives for their functional areas, and many of the hiring and resource

  allocation decisions are based on customer feedback scores and opinions.  On many occasions, corporate-wide

  bonus is tied to their customer feedback results.

  Several years ago, as we were working and conducting consulting assignments, we began to notice a series of 

  common problems, as companies were trying to carry out their customer surveys.  These included poorly designed

  questionnaires, low response rate (lack of participation from customers), using incorrect method of conducting

  surveys, lack of proper analysis and no actionable recommendations.

  Gradually, we have developed a systematic process of conducting customer surveys.  Our systematic approach  

  resolves many of your problems.  For example, different departments within our client's company were using

  different surveys, and for different purposes.  Using our survey menu we provided a focused approach to their

  surveys, and developed a comprehensive questionnaire to satisfy everyone's objectives.  For a client with

  US and global customers, we are carrying out their bi-annual customer satisfaction survey and have improved the

  response rate from less than 10 percent to more than 50 percent.  Another client was unable to develop actionable

  results from their annual customer feedback  survey.  We have redesigned their questionnaire, using our

  customer choice model, and are providing actionable recommendations from their surveys.  For another client, who

  is concerned about cost of running such surveys, we have developed an on line customer survey system , which once

  developed reduces the cost of future surveys.

  We work with your staff to tailor our methodology to your specific needs.  We will implement our customer

  feedback system that, with minor adjustments, could be used for lost prospect surveys, lost customer surveys, or a

  specific segment (demographic, geographic, or by product/service line) of your market.  We will help you run these

  surveys periodically and per your request.